At SEO Rocket, we value transparency and honesty in all our SEO and link-building services. While we always use ethical and manual strategies, it’s important to understand that SEO outcomes can vary and some factors are outside our control.

Purpose: To help our clients make informed decisions by understanding the potential risks, limitations, and natural fluctuations involved in SEO campaigns.

1. Understanding Search Engine Updates

Search engines like Google frequently update their ranking algorithms. These updates can temporarily impact your website’s position in search results, even if your site follows best practices.

Key Points:

  • Rankings may fluctuate during or after updates.
  • Some keyword movements are beyond any SEO agency’s control.
  • SEO Rocket monitors updates closely and adapts strategies as needed.

2. SEO is a Gradual Process

SEO results do not happen overnight. They depend on multiple factors including your website’s history, competition in your niche, and the quality of content and backlinks.

Key Points:

  • No agency can guarantee #1 rankings or specific timelines.
  • Organic improvements typically take 2–6 months depending on difficulty.
  • SEO growth is cumulative — consistent efforts yield long-term results.

3. Backlink Risks

While we focus on manual, contextual backlinks from reputable websites, search engines ultimately determine how these links are evaluated.

Key Points:

  • Low-quality links from other providers can affect rankings.
  • Avoid purchasing links from multiple vendors at the same time.
  • SEO Rocket regularly audits backlinks to ensure quality and safety.

4. External Factors Beyond Control

Several factors outside our control may influence your SEO performance:

  • Website hosting issues or downtime
  • Plugin or theme changes affecting site structure
  • Content duplication or plagiarism introduced after delivery
  • Competitor campaigns or sudden industry changes

5. Our Ethical SEO Approach

We follow Google’s Search Essentials and avoid manipulative tactics. Our focus is on long-term, sustainable growth through quality content and relevant backlinks.

Key Points:

  • No link farms, automated tools, or hidden redirects
  • Continuous monitoring to maintain link relevancy and safety

6. Client Understanding

By using our services, clients acknowledge that:

  • Search engine rankings are never guaranteed
  • Temporary drops in rankings or traffic may occur
  • SEO Rocket is committed to transparency and continuous improvement

7. How We Reduce Risks

  • Regular backlink audits and disavow reviews
  • Manual vetting of all publisher websites
  • Balanced anchor text strategy
  • Ongoing team training in Google-approved SEO practices
8. Contact for Support

If you have questions or concerns about ranking drops, link risks, or SEO performance:

  • Email: [email protected]
  • Subject Line: “SEO Risk Support – [Your Website Name]”

Last Updated: October 2025